Fortnite
2023
Transforming Fortnite from a game to a metaverse hub for gameplay and creation.
Project information
As Fortnite transformed into a platform for games, creation, and a thriving global user-driven economy, redefining its identity and scaling its capabilities became essential. With internal teams growing rapidly, Jacob led the design of a bold new visual direction that positioned Fortnite as the definitive Metaverse—a dynamic hub where hundreds of IPs and interconnected worlds converge.
The initiative prioritized immersion, scalability, and accessibility across PC and console platforms, ensuring a seamless experience for a diverse and expanding audience. This ambitious, cross-disciplinary effort united UX and UI designers, developers, motion and sonic designers, VFX artists, product managers, and researchers. Together, they delivered a polished, future-proof design system that reflected Epic Games' relentless commitment to innovation and quality—all brought together in UMG and Unreal Engine.
Results
95%
Decreased implementation time
Heimdal roster
Jacob Grubbe
Design Director
Department leadership
Creative direction
Product innovation
UI design
User experience design
Motion design
UI system for UE5
Press
Credits
Team (In-house)
Creative & Design Direction
UI Art/Design
Jacob Grubbe, Craig Parkinson, Sean Smith
Design System
Phillip Harris, Kyle Hyams, Craig Parkinson
Motion Design & VFX
Sean Smith, Greg Platt, Jacob Grubbe
Tech Design
Operations
